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Writer's pictureStrmink Printworks

How to advertise with Print?

Print may be the answer to your unidentified marketing woes.

Are you not getting enough traction on the overly crowded digital space?

Paid ads too unwieldy and costly a solution for your business?


There may be more to the puzzle than meets the eye. What you may need, in all its entirety, is some print advertising to get the moolah wheel rolling again. And why not? Print is charismatic; it interacts with the audience by actively engaging with their haptic. Print invigorates trust, a sense of belonging and sincerity with it.


That’s why we believe the following ways to advertise through print will do wonders for your business:


Brochures

Brochures remain a key advertising element. Multiple folds of glossy sheets with a whiff of fresh ink is so familiar. Brochures are immensely helpful in building authority and answering frequently asked questions (FAQ) that create leverage for your business. They hold tonnes of information about the features of products, services and solutions. Be it any industry - healthcare, sanitaryware, home decor, gems and jewellery, manufacturing - all rely heavily on brochures to advertise their products.


Magazines

Magazines are a powerful source of building a following for your brand or your business. A publication about the upcoming trends in the industry, new product launches, international news and developments to look out for etc. The creative liberty in magazines as marketing tools is limitless and offers a great chance to build a loyal audience.


Billboards/Outdoor Adverts

Who hasn’t seen iconic Apple, Britannia, Coca Cola, Liril and Bombay Dyeing ads across massive city billboards? They’re always going to be engraved in our collective memories and carry a nostalgia that digital can never match. Not only that, billboards happen to be the fourth most trusted format of advertisements across all formats. So, girdle up and get that billboard.

crowded tool

Here’s why we think print will continue to have the upper hand over digital marketing


Customers tend to place higher trust in print ads than digital ads. Why? Because they’re not being ambushed by ad after ad with every other swipe. Since a printed ad is exclusive, it carries more weight and value in the minds of consumers. They’re more likely to buy the product if advertised via the print medium


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The conclusion being, print is very much viable as a preferred advertisement format because it still drives immense credibility and trust. So don’t just write off this versatile and evergreen way of advertising.

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